Unlocking Insights: Veeam’s Data Protection Trends Report for 2024

For over a decade, Veeam has collaborated with analysts and research firms to produce industry reports on the ever-evolving data protection landscape. Since 2019, Veeam has maintained consistent sources of panels and leveraged data analysis. This approach enables year-over-year comparisons and robust regional, vertical, and segment analyses.

In late 2023, a comprehensive survey was conducted involving 1,200 IT leaders and implementers. Their goal was to explore a wide range of data protection challenges and strategies. This survey marks the fifth annual release of the 2024 Veeam Data Protection Trends report, which employs rigorous methodologies and leverages insights to provide an impartial understanding of how data protection must continue to evolve.

The Changing Landscape in 2024

With 2024 in sight, IT teams were showing a keen interest in changing their data protection solutions and redefining their roles. These changes could either significantly enhance their cyber preparedness and compliance postures or exacerbate the gap between business unit expectations and IT capabilities.

Key Drivers of Change

Despite organizational shifts, certain drivers of change remain consistent in 2024:

  1. Reliability and Consistency:
    • Protecting Infrastructure as a Service (IaaS) and Software as a Service (SaaS) alongside traditional datacenter servers is crucial.
    • Organizations struggling with safeguarding cloud-hosted data using legacy backup solutions are likely to supplement their data center backup strategy with IaaS/PaaS and/or SaaS capabilities.
  2. Ransomware Resilience:
    • Ransomware continues to be both the most common and most impactful cause of outages.
    • While cyber preparedness is essential, organizations must not overlook other disasters (such as fire, flood) and user errors (overwrites, deletions).
    • Integrating data recovery tools with cyber detection and remediation technologies is paramount for comprehensive cyber resilience.
  3. Embracing Cloud Services:
    • Cloud-based services are nearly inevitable for organizations of all sizes.
    • Just as there isn’t a one-size-fits-all production cloud, there isn’t a single protection cloud scenario.
    • Consider different cloud tiers for retention, Backup as a Service (BaaS), and ultimately Disaster Recovery as a Service (DRaaS).

In summary, 2024 is anticipated to see data protection strategies fundamentally designed to prepare organizations against ransomware and other large-scale IT disruptions. Reliability, ransomware resilience, and thoughtful cloud adoption will be key themes throughout the year.

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